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Company Demonstrates Commitment to Community and Sustainability with Grant to Green Education Foundation (GEF)

Reading, Ma (August 10, 2012) – GEF and Green Mountain Coffee Roasters, Inc.’s (GMCR) Keurig business unit, based in Reading and Wakefield, MA, have teamed up to connect employees with volunteer opportunities at local schools through an array of programs including clean-up projects and outdoor gardens. In doing so, the organization hopes to improve school grounds for students in their region and foster a more sustainable lifestyle within the company and the schools. Many of these projects will encourage children to experience the outdoors, using their natural environment as a learning laboratory.

Chris Stevens, VP of Corporate Social Responsibility at Keurig, commented on the partnership with GEF: “Green Mountain Coffee Roasters, Inc. is proud to support GEF in working toward our shared values of achieving sustainability and connecting with our communities in a positive and impactful way.”

Victoria Waters, the CEO and Founder of GEF, added that, “It’s through partnerships with such progressive and altruistic organizations, like GMCR, that tremendous steps toward accessible sustainability education in K-12 schools become a reality.”

Beyond connecting employees with volunteer opportunities locally, GEF will also share the ways in which GMCR is taking steps toward sustainability in their business practices through social media and other outlets. Consumers will become educated about sustainability in the coffee industry to better understand the impacts of their purchasing decisions. As an example of such profound community involvement, GMCR purchased nearly 40 million pounds of Fair Trade Certified coffee in 2009 alone. By participating in Fair Trade coffee sales, the company is helping restore balance to the power dynamic in the coffee supply chain. Doing so provides co-ops and farmers with a fair price for their products, helping local societies and economies where the beans are grown afford additional resources for health care and education.

To learn more about GMCR’s values around sustainability and their Brewing a Better World campaign please visit their website at


About Green Education Foundation (GEF)

Green Education Foundation (GEF) is a non-profit organization committed to creating a sustainable future through education. Sustainability education provides educators with the real-world applied learning models that connect science, technology, and math education with the broader human concerns of environmental, economic, and social systems. GEF provides curriculum and resources to K-12 students and teachers worldwide with the goal of challenging them to think holistically and critically about global environmental concerns and solutions. Become a member for free to gain full access to GEF’s comprehensive library of standards-based lessons and activities at Join the sustainability education conversation by following GEF on Twitter @greenedufdn and on Facebook at

About Keurig, Incorporated and Green Mountain Coffee Roasters, Inc.

Keurig, Incorporated, a wholly-owned subsidiary of Green Mountain Coffee Roasters, Inc. (also called the Keurig business unit), is a pioneer and leading manufacturer of single-cup brewing systems. As a leader in specialty coffee and coffee makers, Green Mountain Coffee Roasters, Inc. (GMCR) (NASDAQ: GMCR), is recognized for its award-winning coffees, innovative Keurig® Single Cup brewing technology, and socially responsible business practices. GMCR supports local and global communities by offsetting 100 percent of its direct greenhouse gas emissions, investing in sustainably-grown coffee, and donating at least five percent of its pre-tax profits to social and environmental projects.
GMCR routinely posts information that may be of importance to investors in the Investor Relations section of its website, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company’s automatic email news release delivery, individuals can receive news directly from GMCR as it is released.

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Mahatma Gandhi